Diversity + Inclusion Commitment

SEEN Connects was founded on the simple notion to connect brands to people to tell real stories about real experiences.

It’s not just our social platforms, but the world around us is constantly evolving. We are committed to growing and shifting with it for the better.

At Connects we prioritise learning, discussing, and engaging, even in the difficult subjects, because we want to be part of a future that is more sustainable, equitable, and just. And we know, we are not there yet.

Racism, homophobia, ableism, misogyny, transphobia and other biases still show up in every corner of our society. Only through greater diversity, equity, inclusion, and transformational work can we bring those marginalised to the centre. Therefore we must ensure that our work – internally and externally is reflective and representative of all people.

As an agency focused on social and creator marketing, we acknowledge our responsibility and ability to shift narratives and produce authentic and inclusive work. But, it’s not just about what we’re putting out in the world, we care about what’s happening here at home, which is why we are committed to creating a safe, fair and equitable workplace.

To create a lasting impact and measurable results, Connects commits to:

  1. Listening to the community, employees, and audiences to foster a culture of inclusivity and elevate new voices inside and outside of our business.
  2. Create an inclusive, safe and equitable workplace for people from all backgrounds and lived experiences.
  3. To hold senior management and leaders accountable for this journey by setting an example in how they manage their teams, their participation in further training and development and fair and equitable business practices.
  4. To enact the relevant system changes required to interrupt systemic and implicit biases and create sustainable and transformational change in our organisation and the industry at large.
  5. To create lasting partnerships with communities that encourage open communication, transparency, growth and opportunities.
  6. Being an equal opportunity employer that is committed to diversity and inclusion in the workplace. This policy applies to all employment practices within the group, including recruitment, interviewing, and hiring. We do not discriminate based upon race, gender, sexuality, disability, religion, age, marital status, or pregnancy. SEEN Connects is committed to providing reasonable accommodations for candidates who may require accommodations.

As we work towards our commitments, we hold onto our fundamental principles of supporting real people and their real experiences. We are dedicated to ensuring strong diversity, equity, and inclusion practices.

Modern Slavery Act

Identifying and Managing Risk of Modern Slavery

Our policies on slavery and human trafficking

We do not tolerate any form of modern slavery or human trafficking in any part of our business. Our commitment to this coincides with all relevant UK employment laws and have internal policies in place to prevent slavery and human trafficking included in the employee handbook, which is circulated to all employees and covers recruitment, health & safety, harassment, anti-bribery, equal opportunities and diversity.

Our policies are developed within relevant departments following a process of stakeholder consultation, cross-departmental information sharing and senior management review and approval. Our policies provide a clear framework, which is communicated via the intranet, newsletters, eLearning, onsite training and emails.

We want to ensure that ESG risks and opportunities are managed and that our policies are implemented across our and locations and with our suppliers. Our parent company Captivate Group Limited provides ongoing support to encourage and facilitate

implementation of the policiea. In addition, our internal sustainability advisors are working with us to review implementation of our standards and to identify and address areas for improvement.

Due diligence processes for slavery and human trafficking in our business and our supply chain

As part of our initiative to identify and mitigate risk we periodically review the effectiveness of our processes and systems and any changes will be reflected in future annual statements.

We conducted an internal risk assessment and given the nature of our business in this country and that most of our people are direct employees, we ascertained that the risk of trafficking or slavery amongst this category is very low.

Our main categories of spend include IT, travel, telecommunications, professional services and facilities and those used in client work, such as advertising production, market research and other marketing services.

SEEN Connects manages the appointment of “approved suppliers”, where contracts are entered into. An “approved supplier” is defined as one that has been appointed following evaluation against assessment criteria, including risk, operational, commercial and sustainability considerations. We use “approved suppliers” for commonly purchased goods and services, whenever possible. In addition, we maintain a list of locally approved suppliers based upon the formal selection process outlined in our procurement policy. It is our responsibility to select, monitor and manage any suppliers that they use if they are not listed on our “approved supplier” list.

We are currently reviewing the existing procurement procedures to assess whether more extensive modern slavery considerations should be integrated into our due diligence process for working with suppliers.


SEEN Connects has a programme which embeds our sustainability standards into our supply chain. The programme involves a variety of activities including assessment, onsite visits and awareness training that will allow us to identify any gaps relating to sustainability issues, including risks around modern slavery.


We issue guidance to our operating companies reiterating that we do not tolerate people trafficking or forced labour, and providing examples of risk areas. It is the responsibility of our operating companies to ensure that this is communicated to all employees within their operations.


SEEN Connects is committed to maintaining high ethical standards, protecting human rights and acting with honesty and integrity in everything we do. We endeavour to understand where there are risks of modern slavery within any part of our business and supply chain so that we can address them appropriately and sustainably. We will continue to strive to maintain awareness and ensure a high level of understanding by our employees and suppliers of the risks of modern slavery and human trafficking in our business

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