Social Media Management

At Connects, we make social straightforward.

We ground everything in data, to deliver incredible value, and have fun along the way.

Our focus? Building human connection on brand social

Building an impactful brand social isn’t about being a broadcast channel.

It’s about curating spaces where relationships can be built and conversations can be meaningfully crafted. Social media should be, well, social!

When building social strategies, we use our proprietary strategic framework, The Catalyst, to identify where brand purpose and culture intersect.

We can support with:

  • Social Management - Community Management, Editorial Planning, Content Production, Asset Creation, Community Management
  • Social Strategy - Audience Insights, The Role of Social, Strategic Platform, Social-First Creative Guardrails, Content Planning & Pillars
  • Paid Social  - Paid Strategy & Planning, Paid Activation, Optimisations, Reporting
  • Community Events - Brand Partnerships & Events, Community Events, Community Social Coverage, Competitions
  • UGC - UGC Creator Content, EGC Content, Community-Led UGC

Our team of social media managers are tapped into culture, embedding brands’ social profiles into their communities and creating personal, human connections on a mass scale.

We work across all social media platforms:

  • Meta - The home of visual storytelling, helping turn awareness into lasting emotional connection.
  • TikTok - The platform for discovery & trend-led content. We know it inside out.
  • YouTube - We’re a YouTube Partner & have access to bespoke training, tools and their creative team. 
  • Pinterest - Turn iconic visuals into evergreen content that keeps working long after posting.
  • Other - Our experience extends to more niche platforms like Discord.

Social-first thinking

Community and social-first principles are at the heart of everything we do, shaping strategies that spark conversation, inspire connection, and fuel creativity.

It’s this foundation that empowers our clients to deliver scroll-stopping content that audiences don’t just notice, but actively engage with, share, and champion.