Rightmove

Drive awareness of the new Renovation Calculator feature, and trust and credibility of Rightmove as a valuation partner for existing homeowners.

74% of UK homeowners have an inaccurate perception of their home's value and many consumers do not associate Rightmove as a credible valuation tool. We created #RightmoveVsNow to encourage storytelling around how people have transformed their houses into a homes and to celebrate the transformations they’ve achieved.

‍

This seamlessly tied into Rightmove’s renovation calculator as creators could tangibly demonstrate the value they’d added.

The influencer content drove a + 23% increase in awareness of Rightmove’s Renovation Calculator. The campaign successfully drove associations of Rightmove beyond property search, with particularly strong lifts in “property valuations” (+ 21 PTS).

‍