eBay

eBay wanted to build on the success of its Endless Runway LFW platform through a multi-channel celebrity and influencer campaign centred around a live event. The objective was to strengthen eBay’s fashion credibility by partnering with culturally relevant talent.

Ahead of the show, we hosted an intimate, community focussed lunch for fashion creators, stylists and industry leaders, celebrating eBay’s mission to champion pre-loved luxury fashion.

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We also partnered with presenter and Chicken Shop Date CEO, Amelia Dimoldenberg, to host the Endless Runway livestream. To amplify reach and press coverage, we secured high-profile attendees including Jourdan Dunn and AJ Odudu for eBay’s front row experience.

Alongside Amelia, 16 creators attended the show, producing content that drove awareness of eBay Live and runway shopping. Output drove impressive social performance and the event also generated 42 pieces of added-value organic social content.