We were tasked with reinvigorating the Love Island audience through eBay Live, positioning eBay as the go-to destination for live shopping during one of the biggest cultural moments of the summer.
Partnering with eBay, the goal was to deliver the first fashion livestream of the season in a way that felt native to the show’s fanbase while championing pre-loved fashion.
Broadcast live from the iconic Aftersun studio, the livestream was hosted by Olivia Attwood, with support from Sophie Piper and Casey O’Gorman. Viewers were invited to shop pre-loved pieces from Olivia’s personal wardrobe alongside exclusive Love Island looks in real time.
From talent management and event production to live delivery and pre-promo, we worked closely with ITV, eBay and our sister agency SEEN Presents to create a seamless, social-first experience that brought the audience directly into the action.
The livestream achieved the highest number of viewers for a UK launch on eBay Live, with more than 21K people tuning in. Every item sold out in under 60 seconds, raising thousands for The Stroke Association.
Generating 2.6M social impressions, the live event successfully combined circular fashion, live commerce and cultural relevance to engage the Love Island community in real time.
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