Studio London by Superdrug needed a refreshed social strategy that moved them away from competition-heavy follower growth and towards a genuine community of brand fans.
We repositioned Studio London as a trusted bestie and ‘It Girl’ rather than a beauty brand, leaning into creator partnerships, seasonal and NPD storytelling, and reactive trend-led, personality-driven content across Instagram and TikTok. Every piece of content was built on real reactions and relatable routines over polished promotional posts.
Activations included Superdrug Presents where we focused on fast-turnaround coverage; reactive content, vox pops and influencer interactions, balancing planned content with live, in-the-moment coverage from the floor.
All organic content was amplified with paid social to help drive targeted reach and higher engagement.
Since January this year, total reach has grown nearly 4x while average engagement rate has climbed to a peak of 12% in March. Community-led content is translating directly into an audience that engages, not just scrolls past.
Between January & July, we delivered over 1M in reach with a 6.62% engagement rate.
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