To position Autotrader as the go to destination to research, buy and sell cars in the UK. Autotrader wanted to drive awareness, shift perceptions and encourage app installs among 25-34 year old 2/3rd time car buyers.
We partnered with influencers to create functional & emotionally led content on TikTok and Instagram, showing how Autotrader puts you in the driver's seat from the go. We chose to work with a diverse and credible roster, each chosen for their authentic connection to the car buying process, with an audience of 25-34s.
By pairing the authenticity of influencer content with the precision and scale of paid targeting, we unlocked the full power of our creative, proving just how effective paid social can be when used to amplify the right stories and drive further brand awareness.
