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H&M wanted to drive awareness and engagement across their Divided range in their ‘Back to Campus’ period amongst a Gen-Z demographic, whilst increasing mentions and popularity across TikTok.
We partnered with a selection of inclusive, confident and stylish TikTok creators to create scroll-stopping content utilising the ‘Make an Entrance’ creative. We used the new Divided range to act as an inclusive invitation to their audience to make their mark.
Creators were encouraged to choose their own pieces from the new Divided range, ensuring the content they created aligned with their unique style. Sparks Ads were used to give the original content a boost beyond the followership of the creators.
With 23 pieces of content, the campaign reached 2.8M people, and worked at a combined £0.05 CPE, beating primary KPI targets by 81%.
