Tommee Tippee needed to protect its market leadership by doing something bold: speaking truth about parenthood. Not simply selling products, but championing real conversations.
TheTruthIs was born - a platform for honest parenting conversations. From midnight feeds to changing bodies, our creators shared unfiltered realities. Our in-house production team captured these moments, weaving products naturally into authentic family stories.
We built a two-tier influence engine: celebrity partnerships for mass awareness, backed by an always-on creator network representing diverse parenting experiences. Every voice authentic. Every story real.
