Panasonic

Establishing Sector Authority

Insight & Strategy
Organic Influencer
Paid Social
32.9K
Link Clicks
7.9M
Engagements
15.8%
Engagement Rate
49.8M
Impressions

The Challenge

Creators naturally wove the products into their everyday routines, spotlighting hair and scalp health while championing natural beauty through self-care and wellness rituals. Their content built genuine brand love and educated audiences on product benefits, all anchored in the campaign’s core wellness narrative.

Human Approach

Creators naturally wove the products into their everyday routines, spotlighting hair and scalp health while championing natural beauty through self-care and wellness rituals. Their content built genuine brand love and educated audiences on product benefits, all anchored in the campaign’s core wellness narrative.

Delivering Impact

Our strategy involved multiple content bursts to reinforce key messaging through consistent and high-quality content, highlighting the sophistication of the products and positioning Panasonic as a trusted leader in the sector.