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Lizi’s needed to re-engage lapsed audiences and reconnect them with relevant content. At the same time, the brand was looking to develop distinct, platform-native strategies that aligned with the nuances of each social platform.
We planned, produced and scheduled 20 assets monthly to be posted across 4 channels including Instagram, TikTok. To strengthen the community-first spirit at the heart of Lizi’s rebrand, we championed creator-led UGC that felt real, relatable and rooted in everyday moments.
Leveraging our trusted creator relationships, we guided strategic negotiations to secure not only high-quality content, but also valuable owned-channel amplification, ensuring every piece felt like an authentic extension of the brand.
The campaign drove over 101K in organic social reach for Lizi’s smashing the KPI’s set at the beginning of the project. These results were driven by a robust social-first strategy and a successful repositioning of the brands social content to better reflect business goals and long-term ambitions.
