eBay wanted to drive awareness and click throughs to the ‘Endless Runway’ LFW show curated by Amy Bannerman. The aim was to position eBay amongst credible fashion leaders within NYFW & LFW, championing sustainability, and giving pre-loved a seat at the table at iconic moments in the fashion calendar.
We used existing top performing talent from previous pre-loved campaigns to create thumb-stopping content that resonated with fashion enthusiast audiences & championed pre-loved purchasing with eBay.
We also collaborated with model & presenter Leomie Anderson to host eBay’s Endless Runway in London. Leomie also attended our Endless Runway FROW in NYC, curated by Wisdom Kaye.
We worked with 7 creators to deliver 35 pieces of content across LFW. The campaign drove 519K organic impressions with a total reach of 425K. With a total engagement rate of 3% , the campaign over-delivered on all KPI’s.
