Chicago Town came to us to be the nation’s favourite and grow their share of pizza moments, build considerations by connecting in a more meaningful way among lovers of pizza. The campaign aims to shift perceptions of frozen pizza, positioning it as a premium option that rivals high-street takeout.
As part of the creator activity, we asked for high-quality comedic sketches showcasing a conversation between creators and their freezers, as it represents the source of where that impossible-to-ignore urge for an epic meal can be fulfilled and in turn is chanting and beckoning them to “go to town”.
