eBay Sneakers had lost cultural relevance. New players were flooding the market, flippers were inflating prices and real sneakerheads were getting priced out of their passion. Our Mission? Reclaim eBay’s authority by putting authentic fans first.
We strategically shaped our reconnect opportunity - engage the sneaker community through a powerful cultural proposition. eBay is the place you can get iconic kicks for OG prices. No hype inflation. No markups.
We launched OG drops, a year long cultural campaign that kicked off at a Morley's chicken shop in London. We amplified through subculture creators, integrated media and organic community hype.
“Amazing team who we all really enjoy working with - they always go above and beyond to deliver great work and we value that they are always looking at ways to make our lives easier!”
