To transform lululemon Studio's 15 trainers into authentic digital creators on Tik Tok and Instagram. The goal to turn their fitness expertise into cultural influencers who could advocate for Lululemon’s at- home fitness tech.
Beyond workout content, each trainer had unique cultural currency waiting to be activated. Our approach? Turn fitness leaders into lifestyle innovators.
Data drove transformation. Our insights team mapped each trainer's cultural DNA, crafting personalised social strategies. We provided real-time trend intelligence, creative direction, and produced 200 custom assets and all 15 trainers evolved into confident creators. Every move was measured, every opportunity maximised through ongoing consultancy.
