Ardbeg and Glenmorangie needed to unite their global influence. With five markets and two distinct brands, we needed one cohesive strategy to transform scattered regional approaches into a powerful global voice
We went straight to the source, diving deep into whisky culture across the UK, USA, Japan, Germany, and Australia. Our research revealed the golden thread: universal passions that connect whisky lovers, shaped by local cultural nuance. This insight led to custom brand archetypes that spoke to both heritage and innovation.
We crafted actionable playbooks filled with market-specific creator partnerships, event concepts, and brand takeovers. Each initiative was strategically backed by clear measurement frameworks to track impact.
