Chicago Town came to us to be the nation’s favourite and grow their share of pizza moments, build considerations by connecting in a more meaningful way among lovers of pizza. The campaign aims to shift perceptions of frozen pizza, positioning it as a premium option that rivals high-street takeout.
As part of the creator activity, we asked for high-quality comedic sketches showcasing a conversation between creators and their freezers, as it represents the source of where that impossible-to-ignore urge for an epic meal can be fulfilled and in turn is chanting and beckoning them to “go to town”.
The creator network achieved a total reach of 469.5K and 26.1K engagements, with standout performances from Monica and Four Brothers, whose comedic content successfully embedded the ‘Go To Town’ message into cultural conversation. Paid social reached 97% of the core audience, outperforming forecasts, with a 9.84% view-through rate on key TikTok placements.
