Papier wanted to build positive brand sentiment and authentically position Papier across the UK & US. We were tasked with generating scroll-worthy, premium content that could elevate their own channels.
We tapped into the wellness zeitgeist by partnering with 10 carefully selected TikTok creators, each with an audience tuned into intentional living, slow moments, and stylish self-care. We wanted to show how journaling, planning, and note-taking can be a powerful part of a modern wellness routine
The campaign helped Papier diversify its influencer-generated content, broaden brand relevance, and show up on the feeds of Gen Z and Millennial wellness lovers. Papier also secured paid usage rights on three standout pieces of content ensuring top-performing assets could be repurposed across their wider digital ecosystem.
