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Raise awareness of Panasonic’s luxury Personal Care hair care range and support in positioning them as a premium choice through credible creator partnerships across key EU markets.
Creators naturally wove the products into their everyday routines, spotlighting hair and scalp health while championing natural beauty through self-care and wellness rituals. Their content built genuine brand love and educated audiences on product benefits, all anchored in the campaign’s core wellness narrative.
Our strategy involved multiple content bursts to reinforce key messaging through consistent and high-quality content, highlighting the sophistication of the products and positioning Panasonic as a trusted leader in the sector.
