Gett faced a seasonal challenge – summer months often see a dip in ride demand, making it crucial to ramp up brand visibility. Our campaign aimed to tackle this by keeping Gett top of mind during this slower season when users are less likely to book rides.
Targeting affluent residents of London and the South-East, we focused on Instagram to boost brand awareness. Our main objective was to increase visibility, with secondary goals of driving app installs and encouraging first-time rides. We partnered with four creators to showcase Gett as the most efficient, convenient, and stylish way to navigate London this summer.
Our content showcased Gett’s versatility through a range of real-life scenarios including business, family and leisure. The campaign exceeded expectations with a 23% over-delivery on impressions and achieved a 41% uplift in engagements vs our KPI, fostering positive brand awareness.
