Winning Double at Global Influencer Marketing Awards

We’re incredibly proud to announce that SEEN Connects has won the EMEA Influencer Marketing Grand Prix at the Global Influencer Marketing Awards, recognising our work with eBay UK. The EMEA Grand Prix is awarded from the winning campaigns across every category in the region, recognising the work that demonstrates the strongest combination of creativity, strategy, innovation and impact. For us, it is a huge endorsement of what we believe influencer marketing can (and should!) deliver for brands. To top it all off, we also brought home the Best Data Driven Influencer Marketing Campaign award for eBay.

“We’re a team of 40 in a completely self-funded and female-led independent agency, and we were up against agencies of 10,000+ people, which blows my mind and makes me so incredibly proud of our talented team and all of the hard work that they pour into our campaigns every single day. We did that!”‍- Mae Reddaway, Managing Director

The recognition comes at an exciting point in our growth. Over the past year, we have been redefining what leadership looks like in influencer marketing, shifting the discipline from a creative bolt-on to a commercially accountable growth channel. That shift has changed how we work from the very beginning of a brief. Rather than evaluating performance retrospectively, we increasingly embed commercial thinking, measurement and strategic rigour at the briefing stage, designing campaigns around the business outcome we need to influence.

We have also moved away from a traditional generalist account management model, introducing a specialist, performance-driven Campaigns function with dedicated expertise across strategy, data, operations and execution. Alongside our senior-led pod structure, this gives clients greater continuity, deeper expertise and stronger strategic oversight throughout their partnerships with us.

For us, this is about raising the bar for what clients should expect from influencer marketing: creativity that cuts through, strategy that is grounded in insight, and measurement that proves its commercial value.