We Won Silver at the UK Social Media Awards with Arla Skyr

We’re incredibly proud to announce that SEEN Connects has won Silver at the UK Social Media Awards in the Best Use of Social Media for Food & Drink category for our work with Arla Skyr on the Living Like an Icelander campaign.

Earlier this year, we organised a three-day retreat in the Lake District, bringing together 10 carefully selected wellness and lifestyle creators for a scenic escape inspired by Icelandic culture and the idea of living like an Icelander. Built around wellness, adventure and taking time to reset, the experience featured cold plunges, sound baths and scenic hikes, giving creators the opportunity to step away from the everyday and embrace a different pace of life.

Our campaign was rooted in the Icelandic mindset of Þetta reddast, the belief that things have a way of working themselves out. We brought this to life through an immersive experience that gave creators the freedom to make the concept their own and share it with their audiences in an authentic way.

The results extended well beyond the planned deliverables. Creators organically shared an additional three in-feed posts and more than 115 Story frames, generating £169k in added value, over 3.6 million views and 2.18 million engagements. Not only this, the relationships built during the retreat continued long after the trip ended, with creators staying connected with one another and the brand. This helped the campaign live on beyond the experience itself.

The award recognises the strength of a campaign that brought together a clear cultural insight, a meaningful creator experience and content that resonated with audiences. We’re delighted to see the work recognised and proud of what the partnership achieved.

A big thank you to the team at Arla Skyr for being brilliant partners, and to our team for bringing it all together!