Beyond Instagram: LinkedIn's Role in Food & Drink Marketing

Most brands pour their marketing budget into Instagram and TikTok, leaving LinkedIn overlooked. But LinkedIn is no longer just a space for announcing business wins. With a clear audience and targeted content, brand scan build thought leadership, showcase authentic voices through employee content, and show what life looks like behind the brand.

According to Forbes, employee profiles generate 561% more reach than company pages. Brands can tap into this by empowering their teams to share thought leadership and behind-the-scenes perspectives, when employees amplify brand messages, it builds trust, reach, and momentum far beyond what a brand page can achieve.

"Great LinkedIn marketing starts with knowing exactly who you're trying to reach, whether that's prospective retailers, talent, potential consumers, or a mix. Once your audience is clear, speak to them in the storytelling styles they already engage with. That's how you bring your brand's culture to life – and make people care." - Toni Ehrnreich, Head of Brand & Marketing at BOL Foods

The Rise of Founder-Led Content

This year has seen continued growth in founder-led content, which builds authority, social proof, and brand perception. Trip co-founders Olivia Ferdi and Daniel Khoury, and Bold Beans CEO Amelia Christie-Miller, have made this strategy essential, posting everything from national press features to influencer praise and organic celebrity endorsements.

Whether for attracting talent, strengthening retail connections, or reaching new customers, brands shouldintegrate LinkedIn into their marketing mix to establish sector authority.

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