Driving Trust in eBay's Luxury Handbag Category
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Engagement Rate
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EPN (eBay Partner Network) clicks
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Point Lift in Consumer Trust
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Our goal was to drive trust in eBay’s luxury handbag category, by highlighting the Authenticity Guarantee as a proof point, positioning eBay as a relevant and credible destination for handbag purchases to luxury-loving fashionistas.


Customer demand for used luxury handbags is on the rise, and with it, trust issues due to counterfeit goods. As a result, buyers hesitate to buy pre-loved luxury bags due to mistrust –and trust is the no.1 consideration for buyers when choosing a resale platform for luxury items.


We onboarded a celebrity tier lead talent, Derry Girls star Saoirse-Monica Jackson, and a diverse group of influencers to build credibility through emotive storytelling and informative content. Educating our audience about the AG process and establishing eBay as their go-to platform for luxury handbag shopping.

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Our approach consisted of two content drops, leaning on the two pillars identified above. For Drop 1, influencers shared personal stories of their luxury handbag shopping experiences, shining a light on the beauty in the real. While Drop 2 sought to show how and why you can shop luxury in confidence with AG on eBay.


The campaign exceeded expectations with an average engagement rate of 20%, while affiliate clicks to site exceeded the benchmark by 193%. The results of our Brand Lift Study showed significant improvements in awareness of eBay's AG, including a significant 20-point lift in consumer trust.

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