Jack Daniels
Using Social To Drive Trial
Jack Daniels Honey Tennesse Billboard
Connects plus icon chrlorophyll
Connects plus icon chrlorophyll
Sales YoY
Connects plus icon chrlorophyll
ER vs Channel avg of 5.6%
Connects plus icon chrlorophyll
Connects plus icon chrlorophyll
Connects plus icon chrlorophyll

Jack Daniel’s needed help driving awareness and trial of its new  ‘Honey’ drink with Gen Z consumers.​


The brand was seen as a late-night, high-energy drink, mixed with Coke. We needed to show a new audience it was much more than this. ​


Connecting Jack Daniel’s Honey with 18-24-year-olds. ​

No items found.

To appeal to a younger audience, we subverted expectations of Jack Daniel’s and created a brand-new drinking occasion, Jack Honey Hours. We owned the first drink post-work occasion (5-7 pm). Through organic social, creators and geo-targeted, timely paid media we drove increased awareness and were able to boost the year-on-year sales of Jack Daniel’s Honey.


The campaign was so successful we were able to create a seamless journey that lived offline too, including OOH and branded pop-ups.​

What people say about Connects, the influencer and social marketing agency
Icon quote

Let's have a conversation

Ask us how we create connections that stand out.
Contact Us
Arrow button right