The retailer wanted to acquire new customers, drive sales and prove ROI with creators.
Originally a catalogue business, Very.co.uk needed to grow a digital-first audience who would become their advocates online.
Using an always-on creator network, connect Very.co.uk to a new customer base across their divisions of fashion, home and electronics.
Analysing the brand’s target audience, we understood who they were and who they would relate to. With a drumbeat of always-on creators, we built a network of social-first brand advocates whose content was amplified with paid media. Working closely with Very.co.uk’s merchandising team, the products highlighted were informed by the brand’s latest trading priorities. Live dashboards were reviewed so content was constantly optimised for conversion.
The results speak for themselves: 87% of Very.co.uk’s customers over the campaign period were new to the brand.