eBay
360 Community Engagement​
eBay Sneakers in Morleys
Connects plus icon chrlorophyll
18.7M
reach (inc PR)
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16%
ER
Connects plus icon chrlorophyll
29.7K
UGC
Connects plus icon chrlorophyll
Connects plus icon chrlorophyll
Connects plus icon chrlorophyll
Challenge

eBay sneakers had lost authority and share of voice. We needed to increase its market share, as well as build brand awareness, love and engagement by reasserting eBay as an authority in this sector.​

Context

Against a backdrop of encroaching competitors and flippers gorging the price of the sneaker resell market, eBay wanted to win back the real fans. ​

Connection

Using peer-to-peer advocacy and experiential activations to connect eBay with real sneakerheads online and in-person.​

eBay OG Drops Campaign Image
eBay OG Drops x Morleys Event
eBay OG Drops x Morleys Event
eBay OG Drops Campaign Image
No items found.
Creation

We were the lead agency on the ‘OG Drops’ campaign, which let real sneakerheads buy iconic kicks at their original retail price – not the inflated cost pumped up by flippers. Over a year of activity, peppered with live events and amplified by creators embedded in the subculture, we brought the community together to shop kicks at an accessible price.​

Conversion

This campaign brought the sneaker community together in person and achieved huge success versus hard objectives. It also exceeded everyone’s expectations with: 2.6K direct engagements with our activation; 29.7K UGC on campaign content and drew attention from press (including Hypebeast, Business Insider and Metro).

What people say about Connects, the influencer and social marketing agency
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