In this episode of Connected Thinking, JR, our Senior Account Director sits down with Kelly Shaw, Head of Marketing at PerfectTed, the UK’s fastest-growing energy drink and hot beverages brand.
With over a decade of experience in the food and drink industry, Kelly has helped scale founder-led businesses through bold and creative strategies. At PerfectTed, she’s driving growth with an earned-first mindset, from headline-grabbing social stunts like their Sabrina Carpenter sighting generating millions of organic views, to building momentum through TikTok Live.
Kelly shares her insights on how challenger brands can deliver high-impact campaigns on limited budgets, the role of employee-generated content in accelerating reach, and her advice for brands looking to engage on TikTok.
