With a career spanning hospitality startups, agency life, and high street brands like LEON, Paris Baguette and Quarter Spirits, Georgia brings a wealth of experience in building brands that connect both in-store and online. Now leading marketing at Black Sheep, she’s driven the brand’s bold transformation to help push the brand to the forefront of consumers’ minds.
They chat about everything from imposter syndrome and ditching the “play-it-safe” approach on social, to the viral Matcha 2.0 campaign that shattered gender stereotypes (spoiler: it’s not just for the girlies). From constantly testing to building a content engine that seamlessly blends paid, owned, and earned media, Georgia shares how they’re turning online buzz into in-store footfall.
Stay tuned for more episodes of ‘Connected Thinking’, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting and what’s coming next…
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