.jpg)
In this episode of Connected Thinking, Shannon Farmer, our Senior Campaign Manager, sits down with Toni Ehrnreich, Head of Marketing at BOL Foods - a plant-powered food brand on a mission to create tasty, nutritious meals without compromise.
With over seven years’ experience in FMCG challenger brands, Toni has played a key role in shifting BOL Foods from a product-first approach to a more aspirational, lifestyle-led way of marketing.
Together they chat about:
- Why virality shouldn't be your only measure of success
- The role of community management in safeguarding your brand
- How to build an impactful B2C LinkedIn strategy
- Why the comments section is the biggest goldmine for challenger brands
.png)
.avif)
