In this episode of Connected Thinking, Niamh, our Account Director sits down with James Pearson, Digital Marketing Manager at Arla Foods.
With a career that started long before social media, James has worked with influencers across events, magazines, and TV, bringing that experience into today’s digital-first world. At Arla, he blends creativity with a DE&I-led approach to ensure campaigns are both authentic and impactful.
James unpacks how brands can balance TikTok’s entertainment factor with a multi-platform strategy, why transparent storytelling consistently performs, and shares his advice on how brands can authentically champion diverse influencers.
