With a career that started long before social media, James has worked with influencers across events, magazines, and TV, bringing that experience into today’s digital-first world. At Arla, he blends creativity with a DE&I-led approach to ensure campaigns are both authentic and impactful.
James unpacks how brands can balance TikTok’s entertainment factor with a multi-platform strategy, why transparent storytelling consistently performs, and shares his advice on how brands can authentically champion diverse influencers.
Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next…
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