With nearly 15 years at Google and 12 of those at YouTube, Roya leads a global team tracking the internet’s weird and wonderful video culture, helping brands and creators understand the shifts shaping how audiences engage.
Roya discusses the growing appetite for long-form storytelling and how brands can use it to build deeper advocacy. From the global trends shaping how audiences consume content today to the evolving definition of "mainstream" to Roya offers her perspective on where the platform is heading and what it means for brands looking to resonate across generations.
Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next…
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