Raise awareness of eBay sneakers and its Authenticity Guarantee service.
eBay’s democratic DNA demanded our campaign spoke to both sneaker enthusiasts and general admirers. The brand had launched Authenticity Guarantee – a service that vetted and verified sneakers on the platform to bring trust back to the market. Our job was to tell the masses about this service.
Link eBay with Kurupt FM and their sneaker obsessed followers.
We rolled out a five-month-long partnership with Kurupt FM via a three-part sneaker series on their YouTube and Instagram. Our Studio team end-to-end scripted, shot and edited assets for organic, earned and paid socials. Thinking from a 360-marketing perspective, we knew we couldn’t stop there. Alongside eBay’s sister agencies, we took to the streets and set up shop with a sneaker stall on Bethnal Green Road, manned by Kurupt FM, to bring the campaign to life offline.
With over 750 hours of watch time and 946K impressions, it's clear our content achieved its awareness aim. But it didn’t just hit, it hit in the right area — our Kurupt FM content was scripted with sneakerheads in mind, so every joke would land. And with a £0.15 CPE — it did. Plus, our partnership also racked up important press coverage.