Community-Led Marketing, Marginalised Voices & Brand Loyalty

‍

In this episode of Connected Thinking, JR, Group Account Director at SEEN Connects, sits down with Rain Reeta Loi, Writer, Music Artist, Founder of Gaysians and multi-award-winning activist.From building purpose-led communities to campaigning for LGBTQ+ rights in India, Rain brings a unique perspective on culture, representation and the future of brand building.

As brands continue investing in community-led marketing, our conversation explores what genuine community-building looks like, why marginalised groups drive culture, and how brands can create more meaningful, long-term impact through representation.

‍

‍