How to Bridge the Gap Between Social & eCommerce

TL;DR

In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group.

‍

In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group. Leading the digital strategy across 15+ markets, Nicole has driven online growth, shopper experience and performance across global retail platforms.

With eCommerce expected to drive 50-60% of FMCG growth over the next three years, our episode dives into:
‍
• Turning creator storytelling into eComm conversion
• Building a global brand voice that still feels local
• Breaking down the silos between social and eComm teams

Watch on Youtube here.

More Podcasts

Our series of chats with standout voices from the world of marketing.

BOL Foods

Should going viral be your measure of success?

Richie Brave

Inclusion, Community Influence & Reframing Imposter Syndrome

How to Bridge the Gap Between Social & eCommerce

BOL Foods

Should going viral be your measure of success?

Richie Brave

Inclusion, Community Influence & Reframing Imposter Syndrome

Hair Syrup

From TikTok Sensation to Dragon's Den Pitch

YouTube

Long-Form Storytelling, Global Trends & Building Trust

Perfect Ted

Earned-First Mindset, Social Stunts & A 12-Hour TikTok Live

Arla Foods

Influencer Storytelling, Meaningful Representation & Taking Off Your Bias Lens

tbh Talent

Democratising Influence, Building Communities & Rethinking Brand-Talent Partnerships

Black Sheep Coffee

Matcha 2.0, Building A Cult-Following & The New Blueprint For NPD