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In this episode of Connected Thinking, Niamh Green, Account Director at SEEN Connects, sits down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree.
With a career spanning film, digital and social, Tom brings a unique perspective on how storytelling, culture and technology intersect. After helping make Three the most engaged telecoms brand on UK social, Tom has been pivotal to the VodafoneThree merger and building their social strategy.
As the creator economy continues to grow rapidly, this conversation explores why audiences are increasingly seeking connection and how brands can respond through more culturally relevant, social-first strategies.
Together, they discuss:
→ Why audiences are craving human connection
→ What a good creator brief looks like
→ The power of sharing relatable stories
→ How brands can move beyond ads to create engaging content
