In this episode of Connected Thinking, Liv Kerr, our Account Director, sits down with Michael Edelmann, Chief Marketing Officer at 111SKIN. With experience spanning Gucci, Vogue, Balenciaga and The Business of Fashion, Michael brings a wealth of insight into what it takes to build a luxury brand.
Loved by celebrities & beauty artists globally, 111SKIN goes beyond products, expanding its brand universe across wellness, fashion and culture. In this conversation, they chat about:
→ Building a brand that balances exclusivity and attainability
→ Expanding community through experiences and education
→ Choosing the right strategies to elevate brand perception
→ Measuring ROI on physical activations and pop ups
...and lots more!
