Why B2B Marketing Is Starting to Look More Like B2C

TL;DR

In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets.

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We're chatting about:

→ Why Canon has shifted away from a campaign-first mindset
→ Building a consistent brand identity across multiple platforms
→ The future structure of social teams within brands
→ Why creators and storytelling are reshaping “traditional” B2B marketing

Plus, plenty of thoughts on social strategy, audience behaviour and how brands can stay culturally relevant.

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