Cultural Relevance, Strategic Advocacy & Adding Value to Communities

TL;DR

In this episode of Connected Thinking, we're joined by Davina Kumal, Global Director of PR, Influencer Marketing & Advocacy at Rimmel London. With over 15 years' experience leading global strategies for brands including Morphe Cosmetics, r.e.m. beauty by Ariana Grande and Jaclyn Hill Cosmetics, Davina shares her perspective on culture, community, maintaining agility and staying relevant in today's landscape.

‍

We're chatting about:

→ How Rimmel brings a startup mindset to a heritage brand

→ What brands get wrong about cultural relevance

→ Why Rimmel evolved its iconic tagline from "Live the London Look" to "Live Your London Look"

→ How advocacy teams are becoming the most strategically important function

‍

More Podcasts

Our series of chats with standout voices from the world of marketing.

Urban Decay

Building Cultural Relevance for a Legacy Beauty Brand

Canon

Why B2B Marketing Is Starting to Look More Like B2C

Gaysians

Community-Led Marketing, Marginalised Voices & Brand Loyalty

Tom Fenwick-Smith

Building the UK’s Most Engaged Telecoms Brand on Social

Cultural Relevance, Strategic Advocacy & Adding Value to Communities

Urban Decay

Building Cultural Relevance for a Legacy Beauty Brand

Canon

Why B2B Marketing Is Starting to Look More Like B2C

Gaysians

Community-Led Marketing, Marginalised Voices & Brand Loyalty

Tom Fenwick-Smith

Building the UK’s Most Engaged Telecoms Brand on Social

111SKIN

Creating a Brand Universe, Celebrity Placements & IRL Moments

Barilla Group

How to Bridge the Gap Between Social & eCommerce

BOL Foods

Should going viral be your measure of success?

Richie Brave

Inclusion, Community Influence & Reframing Imposter Syndrome

Hair Syrup

From TikTok Sensation to Dragon's Den Pitch

YouTube

Long-Form Storytelling, Global Trends & Building Trust

PerfectTed

Earned-First Mindset, Social Stunts & A 12-Hour TikTok Live

Arla Foods

Influencer Storytelling, Meaningful Representation & Taking Off Your Bias Lens

tbh Talent

Democratising Influence, Building Communities & Rethinking Brand-Talent Partnerships

Black Sheep Coffee

Matcha 2.0, Building A Cult-Following & The New Blueprint For NPD